Why Do I Need Branding?
Branding can help you stand out from the competition. If you are in the market for a new product or service, you instantly look at a businesses branding. These days, branding is essential and it ranges from the logo, business name and your website. Branding evolves along side the latest trends, and these days – the stylish brands get the most success. How often have you chose boring, taccy brands over modern, stunning brands? Our guess is, highly unlikely.
Your brand identity is a visual system of different branded elements that work together to make your business identifiable. These different elements form your brand guidelines, which can be used to communicate your brand identity in the future and keep things consistent.
Rebranding a company is an important decision. If there has been big changes, and maybe your company has outgrown its current brand. Branding also gets out of date, with trends forever-evolving. Rebrand isn’t a bad thing, and doesn’t have to be everything. Can simply be just a new logo.
Your logo design is the unique point that people instantly associate with your business. Just like Nike’s tick, your logo design should be the most simple, visual mark that can be used to identify your business. It should be simple, easy and stand-out amongst the rest. It should also represent what your business does.
Your stationery design is a key part in building brand consistency. When you hand out your business card at a networking event, or pick up a flyer at an exhibition, it’s important they get your brand message out instantly. It is also important that they all remain consistent throughout, collaborating with your brand guidelines.
Print design, such as brochures, is another great way to get your message across to your customers. It gives them something physical to keep, something to remind them of you. As your customers keep your print materials, it needs to communicate your brands message, without you being there.
If your business makes a physical product, it vital that the packaging works for your brand. Professionally designed packaging helps your product stand out, but it also helps sell. A lot of products are bought now-a-days because of nice and modern packaging. Make your product be one of them.
The important part
We understand that a lot of business don’t work with agencies because of the costs. Don’t let that bother you with us. We focus on working with start-up/small businesses – and we know the financial implications that come with those. Speak to a creative, and see what we can do for you. We work to match your budgets. We don’t ask for a massive payment up front, we are happy to split payments over a retainer month-by-month to help make things more affordable. We’re easy going.